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Trade Marketing Manager

  • Ho Chi Minh
  • Manager
  • Permanent
  • Bachelor
  • Not required
  • Competitive
  • Food & Beverage (F&B), Household / Personal Care, Marketing, Pharmacy, Retail / Wholesale
  • OTC Sales
  • 25/04/2020

Job Benefit

  • Laptop
  • Insurance
  • Allowances
  • Incentive bonus
  • Health checkup
  • Training & Development
  • Salary review
  • Business Expense
  • Annual Leave
  • Sport Club

Job Description

In charge of OTC products
Be responsible for trade marketing initiatives/ category management process and solutions with external and internal customers to grow the categories
Ensure proper strategy in place to meet both brand/ category and customer expectations
Lead trade marketing initiatives to identify, understand and develop necessary point of sales (merchandising) tools to increase brand/ category presence, market share and improve customer satisfaction
Collaborate with Sales & Marketing teams with focus on Planning, Budgeting, Production and support excellence in-market executions
Collaborate with sales teams to turn the “selling stories” into sales tools to effectively present the brands, the products and the marketing initiatives to their customers
Ensure the desired product benefits and brand values/ equity properly communicated
Create and maintain Trade Calendar of activities including trade plans for NPD’s, designing loyalty programs, visibility options working with both Sales & Marketing teams
Monitor and evaluate TM programs and activities to measure effectiveness through proper ROI and recommend improvements as needed
Manages the point of sales material (including budget, agencies, logistics, distribution, assortment…) by finding the most efficient solutions
Ensure that the local feedback is taken into account by regularly visiting field
Collaborates with marketing intelligence resource to read and report results of activities and to provide recommendations and forecasts by channel
Be in charge of pre & post-promotion evaluation through: estimated ROI & IMS figures
Develop and deploy sales & trade tracking reports & ensure communication across all levels

Job Requirement

University graduated (Marketing or related fields)
At least 3 years of trade marketing management experience, especially in FMCG industry
Former background in sales is preferable
Knowledge of tools, techniques, category management & trade channels (mass market and traditional trade)
Strategic, organized and business-driven approach
Good role-based leadership and decision making
Able to work under strict timelines & manage workloads effectively
Willing to travel & field visit frequently
Good English skills


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